Invest in UK Property With Structure, Discipline, and Clarity

A proven, risk-managed approach to BRR, BTL, and HMO conversions. Built for investors who value transparency, alignment, and disciplined execution.

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Who We Invest With

Property investment works when three things align:

• A clear strategy
• Disciplined due diligence
• A partnership built on trust

Estately works exclusively with:

• Self-Certified Sophisticated Investors
• High-Net-Worth Individuals

This ensures we can structure deals properly, communicate openly, and tailor each investment to the right level of governance, security, and risk management.

This requirement applies to investments only.
Lettings clients, mentees, and students are unaffected.

Cover page of a guide titled 'Estately Capital Partner Criteria' with a photo of a man and woman in construction vests and hard hats standing inside a brick wall construction site.
Download The Estately Capital Partner Guide
A cozy attic bedroom with two skylight windows, a bed with cream and brown striped bedding, a small wooden desk with a white chair, clothing on the bed, a white railing, and a potted plant on a wooden surface.

Our Investment Philosophy

You’ll see this across every page of our site and every example in our case studies:

Structure before speed.
Clarity before capital.
Protection before growth.
And above all, we care.

We care about your money, your experience, your understanding of the process, and your long-term outcomes.

This isn’t a “sell fast, deal later” business.

It’s a disciplined, transparent partnership.

What defines us:

• Clear numbers
• Conservative analysis
• Strict deal criteria
• Disciplined refurb planning
• Full communication
• Clean governance
• Real delivery
• Human-first relationships

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Download the Estately Philosophy on Capital, Risk and Long Term Wealth

Property Strategies We Invest In

  • BRR (Buy, Refurbish, Refinance)

    • Capital uplift
    • Strong ROCE
    • Recycled capital
    • Predictable long-term rental performance

    Interior of a room under renovation with a wooden framework partition. The floor is partially stripped, exposing old wooden floorboards. There is a large window on the right wall letting in sunlight, revealing a view of houses and greenery outside.

  • BTL (Buy to Let)

    • Stable income
    • Reliable tenants
    • Low operational risk
    • Ideal for long-term wealth

    Modern kitchen with white cabinets, marble countertops and backsplash, stainless steel sink, black stove and microwave, potted plant, bowl of green apples, and various kitchen accessories.

  • HMO Conversions

    • Higher yield
    • Professional tenant demand
    • Compliance-first
    • Robust management systems

    Attic room under renovation with exposed insulation, wooden framing, and two skylight windows.

How We Structure Investment Deals

Every investment is structured on a case-by-case basis, based on:

• Investor goals
• Capital available
• Deal type
• Risk level
• Timeline
• Governance required

We cannot publish specific terms online (FCA regulation), but we can explain how principles guide the structure and previous case studies.

  • Suitable when:

    • Capital amount is lower
    • Risk profile is moderate
    • Investor prefers fixed returns
    • Deal length is shorter

    Security may include (depending on deal + capital):
    • Personal guarantee
    • Legal charge
    • Asset-backed position

    These have been used in past projects, but are not guaranteed.

  • Suitable when:

    • Capital amount is higher
    • Investor wants deeper involvement/ownership
    • Project includes light or heavy works (e.g., HMO conversions)
    • Strategy suits a profit-share model

    Security may include:
    • First charge
    • Second charge
    • Corporate structure (LLP / SPV)
    • Joint ownership

    But again, this is always case-specific.

  • • FCA compliance
    • Accuracy depends on the deal
    • Protecting investors from misleading “promises”
    • Ensuring clarity over hype

    What we CAN show:


    Disciplined, repeatable results via projects we have delivered, our case studies, and testimonials.

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Download the Estately Guide on Legal Structures

The Estately Investment Process

1. Strategy Call
Clarify goals, capital, timelines, and risk tolerance.

2. Investor Verification
Confirm SI/HNWI status so we can discuss opportunities properly.

3. Strategy Alignment
Agree on BRR, BTL, or HMO conversion.

4. Deal Sourcing
We only present opportunities that meet strict criteria.

5. Numbers & Due Diligence
Full breakdown of works, costs, risk points, comparables, rental demand.

6. Refurb Execution
Structured planning, vetted contractors, weekly oversight.

7. Tenanting or Refinance
Depending on the strategy agreed.

8. Review & Repeat
Most investors reinvest once they see the clarity and discipline in our delivery.

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Download the Estately Investor FAQs

Case Studies

  • Modern kitchen with white cabinets, marble countertop, stainless steel sink, and black appliances including a microwave and oven, decorated with potted plants, a bowl of green apples, and kitchen utensils.

    E10

  • Living room with a beige sofa, two light blue pillows, a beige and white pillow, and a multi-colored textured area rug. The wall behind the sofa is painted burnt orange with a white stripe and three framed pictures. To the right, a potted plant on a wooden stand, and a basket with a grey throw blanket on the floor near a white door with an angled top.

    E3

  • Open-concept living room and kitchen with gray cabinets, wooden floor, black sofa with patterned pillows, wall art, and a TV.

    E29

  • Modern kitchen with dark gray cabinets, white subway tile backsplash, and wooden accents. Features include a kitchen island with two stools, a floral vase, potted plants, and various appliances like an oven, microwave, and toaster.

    E166

  • Living room with a gray sofa with white pillows, a wall art that says 'Good Vibes Only', a window with blinds, a round table with a brown chair, a TV with candles, and a view into the kitchen with a washing machine and window.

    E7

  • A bedroom with a neatly made bed with multiple pillows, a side table with a small decorative item, a window with curtains allowing sunlight in, and framed artwork on the mint green wall.

    E76

  • Bedroom with white walls, green accent wall, single bed with gray headboard, orange blanket, white and black pillows, black sideboard, black desk with wire chair, large window with vertical blinds, green armchair with black and white patterned pillows, and modern framed artwork on the wall.

    E28

  • Modern kitchen with beige cabinets, gray granite countertops, a window above the sink, wooden floor, and decorative plants.

    E2

  • Minimalist modern bedroom with white walls, beige bedding, and abstract art on the wall. There is a potted plant near the fireplace and a wooden dresser with a plant and decorative items. A black lampshade hangs from the ceiling.

    E134

  • Cover page of a property investment report titled 'Estately Past Project Summary' with a photo of a brick wall and wooden framing in a building under construction.

    Download

Download Estately's Past Project Summary

Why Investors Trust Estately

Disciplined due diligence

Transparent communication

Conservatively underwritten deals

Clear project governance

Multi-7-figure Property Business

No hype

No shortcuts

Multi-Award Nominations, Shortlisting’s and Wins

25+ Owned Units Across BRR, BTL, and HMO

Real care for client outcomes

Strong track record

40+ Client Testimonials

  • Investment Testimonial

    “Having invested a substantial amount of my pension with Estately Property Investment I would like to say I found them very helpful explaining where my money would be invested, what sort of return I would receive, and how often I could receive it, such as monthly quarterly or yearly. My payments have always been on time and if in the future I’m in a position to invest more I would not hesitate, I would also recommend them to friends and family as a good way to invest their money.”

    MW, Private Investor. Invested 2019 to Present.

  • Investment Testimonial

    “Working with Estately Ltd has been easy. I have never invested before and I wanted to put my money into something more sustainable than a bank. With Estately they talked to me about what I would be investing my money in, what returns I would be getting and all in a language that was easy to understand. They treated me with the upmost of professionalism, even when I was asking questions that clearly indicated I was clueless. I would recommend this local company to anyone that wants to invest money, see good returns and work with people who care about their investors and don't just see us as a lump of money.”

    ML, Private Investor. Invested 2021

  • Investment Testimonial

    “I was investing some of my saving in a stocks and shares ISA. When the company decided to transfer the administration of personal investing business to another company, I decided to choose an alternative provider, so I contacted Estately Property Investment which was offering me a better fixed rate. I am very happy with their services as they give a good and regular return of my investment, which is paid always on time. I would not hesitate to recommend them to friends and family.”

    JW, Private Investor. Invested 2021 to present.

Ready to Explore a More Structured Investment Partnership?

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All investments carry risk.
Capital is always at risk.
Past performance does not guarantee future results.
Every partnership is structured with clarity to protect both sides.

RISK STATEMENT

Download The Estately Investor Guide
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