A Property Company Built on Clarity, Discipline, and Genuine Care
Two founders.
Two different paths.
One shared mission:
To bring structure, stability, and trust back into property.
Estately wasn’t created from theory or hype.
It was built through lived experience, disciplined thinking, and a shared belief that property should feel clear, calm, and structured.
Both founders arrived here through very different journeys — engineering, leadership, NHS operations, system design, resilience, and years of hands-on delivery. What they share is a commitment to do things properly and a desire to help others build stable, secure futures without guesswork.
Their combined strengths shaped the business Estately is today; structured, disciplined, people-centred, and built on integrity.
Chloe Tyrrell, BSc Hons, DipHE
Chloe grew up in a family that renovated every home they lived in. She absorbed the fundamentals early: how to create value, improve spaces, and see potential where others might not.
She later built a career across nursing, NHS operations, system redesign, and leadership roles that required structured thinking, problem-solving, and guiding people through pressure.
After years of carrying responsibility in complex healthcare environments, she recognised the limitations of large systems and decided to build something she could shape with integrity and purpose.
Property became the vehicle, and every skill she’d developed transferred naturally into analysis, project oversight, communication, and leading people through change.
Today, Chloe brings clarity, structure, operational discipline, and a calm leadership style that underpins the entire Estately experience.
Carl Warner, BSc Hons,
Carl began his career in the RAF as a ground engineer and elite runner — environments that demanded precision, discipline, and the ability to remain composed under pressure.
When a chronic, undiagnosed injury led to a medical discharge, he had to rebuild his entire life from scratch.
Property became that rebuilding process.
He approached it exactly as he approached engineering: with clear systems, disciplined planning, and a calm, methodical mindset.
Over time, that structure became the foundation of Estately’s investment and mentoring approach.
Today, Carl brings clear analysis, strong operational thinking, and steady leadership to every project and every client.
Carl and Chloe share a commitment to:
• Clarity
• Discipline
• Structure
• Honesty
• Calm, consistent delivery
• Supporting people with real care
Their strengths align, overlap, and reinforce one another.
There is no front-end or back-end.
There is shared ownership, shared standards, and shared responsibility.
This is the foundation of Estately.
Our Mission
To give people a clear, structured path through property without confusion or noise.
Our Philosophy
Clarity
Straightforward plans, honest communication, clean numbers.
Discipline
Structured systems and consistent execution.
Structure
Organised processes across sourcing, analysis, refurb, lettings, and mentoring.
Care
People first, always.
Integrity
We do what we say we will do.
What Estately Does
-
Investment
Disciplined, responsible BRR, BTL, and HMO delivery for HNWI and Sophisticated Investors.
-
Consultancy & Mentoring
Practical support, accountability, and clarity for professionals building property income alongside busy careers.
-
Lettings
Structured, compliance-led management for landlords who want communication and control.
-
Property Education
Complete property mastery for new and experienced investors who want clear guidance, strategy, templates, and tools to succeed.
Our Track Record
Multi-7-figure Property Business
Professional backgrounds in engineering, NHS leadership, operations, systems, and resilience.
25+ Owned Units Across BRR, BTL, and HMO
Strong Investor Partnerships
Multi-Award Nominations, Shortlisting’s and Wins
High Occupancy Lettings Performance
Structured Refurb and Oversight Across Multiple Projects
40+ Client Testimonials
Mentoring clients securing finance, deals, and clarity
NRLA Published
We don’t exaggerate. We don’t chase hype. Only our results speak.
Systems-led delivery
Clear, repeatable processes underpin every stage.
Communication discipline
Straight answers. Fast updates. Calm execution.
Compliance-first mindset
Safety, licensing, documentation — handled with precision.
Clear analysis
Numbers verified. Assumptions challenged. Plans realistic.
Accountability
We hold ourselves — and our clients — to the same high standard.
People-focused approach
We care about the people we work with and the outcomes we help create.
The Estately Way
Case Studies
-
HMO – Buy, Refurbish, Rent, Refinance
Capital Added: £50,000
Timescale: 6 Months
Annual Cashflow: £25,800
Gross ROCE: 43%
Net ROCE: 23%
Return Period: Infinite return within 27 months
-
1 Consultation Call saved our Client £4,000 and sped up their process by 2-months.
-
Mentoring client started with no knowledge, experience, or contacts.
In 12 months they have raised £200k in private investment, secured 3 HMO conversion deals and is predicted an annual cashflow of £108k p.a.
-
Frustrated with tenants and endless rule changes, this landlord came to us.
We now manage their portfolio in full. They handed over the keys, and sailed into retirement.
They receive income on time, every time and spend their days cruising the world.